Caritas Anchor House

Working at the heart of homelessness

Turning homelessness into homefullness

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Turning homelessness into homefullness

29th January 2012

Anchor House is on a mission to turn homelessness into homefullness by enlisting the support of the public in a bid to raise awareness for its cause via social media networks.

Anchor House, a residential and life-skills centre for single homeless people in Canning Town, East London, launched its ‘homefullness’ campaign on the 29th January in support of Homeless Sunday with the aid of its patrons, including Barbara Windsor, the Rt Hon Ann Widdecombe and ITV’s Julie Etchingham.

Anchor House director, Keith Fernett, says people will be asked to share their thoughts on what ‘homefullness’ means to them via twitter, facebook and YouTube. This could include posting comments, blogs, videos, photos or even songs.

“The aim of the campaign is to get people to think about what homelessness is not, and most often people say a lot more than just a roof over your head,” Mr Fernett said.

“And that is exactly what we are trying to do here at Anchor House – give people more than just a bed but a second chance at life through education, training, rehabilitation and on-going support.

“We support more than 200 people each year towards achieving ‘homefullness’ by addressing the root causes of their homelessness and we are very successful. We attract up to 2,500 visitors each quarter, but we need to improve our facilities and services in order to cater for increasing levels of homelessness.

“Last year homelessness rose by 13 percent and our waiting list for new residents is by the hundreds.”

As part of the campaign which ends in March, a live twitter Q&A will take place every Friday, where people can chat to Anchor House’s homeless residents. All twitter postings should include the hashtag #homefullness and @anchor_house. Facebook postings must be done via

People will also be encouraged to donate towards Anchor House’s £9.3m Home and Hope Appeal, which aims to raise much needed funds to redevelop its 50-year-old centre - providing new training facilities, a training restaurant, and 25 new move-on flats – aimed at breaking the cycle of homelessness.

Donations can be made via  calling 0207 476 6062 or by texting the word HOPE to the number 70300 to give £3 or texting the   word ROOM to the number 70300 to give £3 each month.

To watch a film on the Home and Hope Appeal:


Anchor House is very grateful to the Mercy Foundation for allowing us to expand on their idea of "homefullness".

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